The Series 7™
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Catalog excerpts

The Series 7™ - 1

‒ Colours in perfect shape Homeliness according to Jaime Hayon + Tal R adds colour to the Series 7™ Architectural masterpieces Fri™ – brand new easy chair Architecture that focuses on feeling at home The Republic – Fritz Hansen’s new visitors centre PHOTO Ditte Isager STYLING Christine Rudolph

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The Series 7™ - 2

Republic of Fritz Hansen COLOURS IN PERFECT SHAPE Series 7™ Designed by Arne Jacobsen Produced by Fritz Hansen HOME SWEET HOME PHOTO Egon Gade Homes are fascinating. They are the settings for our lives and they often tell stories about who we are. At Fritz Hansen we have always been committed to contributing to the creation of homes based on our strong belief in the value of lasting design, quality of materials and craftsmanship. The concept of home and the feeling of belonging are both physical and mental experiences and in both senses we believe that a single piece of furniture can change...

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The Series 7™ - 3

REPUBLIC CONTENTS 30 06 Our attitude to colour 08 Tal R adds colour to the Series 7™ We meet the world-famous artist for a chat about art and colour 12 Colours in perfect shape Nine new colours for the Series 7™ 16 Fri™ – a new easy chair Jaime Hayon has designed a little brother to Ro™ - a smaller easy chair, putting you in the mood to connect with others 20 Architectural masterpieces epoch for Danish residential design An 24 Four monochrome versions of the Series 7™ A brand new look for the classic chair 38 Homeliness according to Jaime Hayon About feeling at home and the power of Nordic...

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The Series 7™ - 4

PHOTO Ditte Isager Here at Republic of Fritz Hansen™ we believe that furniture can transform a space. We also believe, however, that colours can transform furniture. Colours have no fixed definitions or sizes. Colours change depending on the material they cover, and the same colour can look completely different on the authentic materials we use for our furniture, whether this be veneer, stone, textiles or leather. Colours can also change dramatically depending on the light in a given room. The extent to which a room sits bathed in sunlight or north-facing in the shade will have a decisive...

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The Series 7™ - 5

A FEELING FOR COLOUR TEXT Katrine Martensen-Larsen PHOTO Kennie Ørsted I start by asking how the partnership with Fritz Hansen came into being? ”We have a long history together. Fritz Hansen contacted me when the Egg™ turned 50 and asked whether I would like to help with a new interpretation of the chair. I would love to, if I could do it in the way I wanted. So I made 50 of these patchwork chairs here, where the small, rectangular pieces of cloth were such a strong contrast to the organic shape of the Egg™. And where patchwork, a recycled material with a low status created an interesting...

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The Series 7™ - 6

art school; more really to get out of going to gymnasium but as I really enjoyed drawing, then why not be an artist? But it is funny that both my cousin and my friend drew much better and more realistically than I did. But they lacked determination. My cousin went on to be an astrophysicist while my friend is now a guitarist in a heavy metal band. There is something that drives a person to draw, that makes them an artist. It is something unspoken in your circumstances, in your family, in your genes, in the way you’re built“. again. We drink some more coffee, although he drinks tea himself,...

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The Series 7™ - 7

C O L O U R S The artist Tal R has created nine new fantastic colours for the classic Series 7™ chair designed by Arne Jacobsen. P E R F E C T Each colour has its own unique story.

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The Series 7™ - 8

Colours in perfect shape Chevalier Orange An oriental orange that with its aristocratic aura, is, according to Tal R, the most exclusive colour in the new spectrum. Opium Red With its decadent expression, Opium Red symbolises Eastern mystique and associations with 1930s Shanghai. Ai Blue Ai is Japanese for indigo, a deep blue tone, which will always be attracted by the colour black. Evren Purple Evren Purple is named after the artist Evren Tekinoktay, who is Tal R’s wife. This beautiful colour is an expression for their deep passion and love. Altstadt Rose Altstadt Rose is one of Tal R’s...

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The Series 7™ - 9

TEXT Katrine Martensen-Larsen PHOTO Ditte Isager

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The Series 7™ - 10

Good design should be problem-solving and long-lasting, this goes without saying. But I also make design for people, to be used by people. I believe that good design should provoke feelings. Design should make you feel comfortable. And design should generate happiness Jaime Hayon and it was precisely this function that Jaime Hayon clearly had in mind, when he designed the chair. Regarding the idea behind the chair, he says: From the tension between Jaime Hayon’s playful Spanish expression, Danish minimalist design aesthetics and Fritz Hansen’s strong tradition of craftsmanship, the easy...

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The Series 7™ - 11

Architectural masterpieces ARCHITECTURAL MASTERPIECES TEXT Michael Sheridan PHOTO Thomas Loof / Pernille Pedersen, Hans Ole Madsen specific place are universal, and our longing for them is timeless. It is precisely these characteristics that we associate with the traditional, premodern houses and often find lacking in modern residential design. Yet in the twentieth century, a group of Danish architects that included Arne Jacobsen, Karen and Ebbe Clemmensen, Inger and Johannes Exner and Halldor Gunnløgsson, created a golden age for residential architecture; modern homes, which continue to...

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The Series 7™ - 12

Architectural masterpieces human well-being. The best buildings from the period are both rational and romantic, practical and sensual, elegant and efficient, and because they are thus capable of embracing these apparent oppositions, deeply human. The best examples of this humanistic modernism are the single-family dwellings, which were built in the ’50s and the beginning of the ’60s; at the start of that period that we still find ourselves in today. With their functional floor plans, modern way of relating to the space and sharp focus on the practicalities of eve- experience the happiness...

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