TRUE TO NATURE allura magazine
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TRUE TO NATURE allura magazine creating better environments

allura …a new era in LVT… The Allura Luxury Vinyl Tile design offer is an inspiring array of well over 100 individual designs in a wide variety of shapes and sizes that create the plank or tile in its natural context. The new Allura range includes Forbo’s largest collection of wood designs to date. Complemented with stone and abstract designs the collection is suitable for all kinds of applications. Take a look for yourself and be inspired. Welcome TO OUR GRAND OPEN

ALLURA IS FORBO’S BRAND OF LUXURY VINYL TILES. Over the past decade Allura has established itself as one of the most successful brands in the extensive Forbo portfolio. But also in the market place the presence of the brand has not gone unnoticed. Allura represents all what a premium LVT comprises, excellent unique designs, state of the art technology and performance and a sound environmental profile. No other LVT today matches Allura’s performance in dimensional stability and appearance over time. w60389 | charcoal solid oak w60055 | waxed oa

NO OTHER LUXURY VINYL TILE COLLECTION OFFERS MORE DESIGN ♦ INNOVATION • Authentic and original designs in wood, metal, stone and abstract visuals offered in true to nature shapes and sizes • 14 embossing structures make Allura come to life, with the exact match for each design • Innovative and beautiful new formats and designs such as the Hungarian point and the XXL natural Oak planks • High performing lacquering systems and functional embossing techniques ensure lasting appearance retention over time • Hard - yet flexible - top layer prevents scratching and staining • Extreme dimensional...

Dry back (adhered) collection Flex loose lay collection Click collection ALL THE SAME, YET DIFFERENT… There are three individual Allura collections: Dry back (to be adhered), Loose Lay (Tackified) and Click. A total of 34 of the same most popular designs can be found in each of the three collections.

…THE CHOICE IS YOURS cc63776 | silver stream Dry back, fully adhered system Still the most popular version of the luxury vinyl tile, where all the functional layers are well balanced around a strong glass fleece core, all taking care of a very good performance and easy installation, also for more complex patterns. Fully adhered, glued down on a well prepared subfloor the Allura dry back variety will give you optimal performance and long lasting appearance retention over time. Loose lay system Allura Flex is widely regarded as the single best loose lay tile in the market today. Well balanced...

ONE OF A KIND, ALLURA WHITE AUTUMN OAK w60351 | white autumn oak w60354 | classic autumn oak Dry back adhered collection Flex loose lay collection cc62488 | white sand cc60350 | white autumn oak Click collection

Left to right: Dorothé Kessels Roy Schepers Britt Litmaath Thomas Eurlings DESIGN AND PRODUCT MANAGEMENT OF LUXURY VINYL TILES The Allura collection is designed and developed by the Forbo Design Studio, product management, R&D and production, all located in the Netherlands.

w60356 | grey autumn oak w60388 | charcoal solid oak THE ALLURA COLLECTION is designed from a global perspective with an eye for the latest flooring trends. These trends will be visible in tomorrow’s indoor environments. Print and embossing techniques as well as a specially developed satin mat finish create the most realistic images, whilst advanced printing techniques allow for maximum design freedom. a63451 | space a63487 | black a63497 | admiral

DOROTHÉ KESSELS Dorothé is Head of Design Vinyl at Forbo Flooring Systems, responsible for the overall vinyl portfolio. Her expertise lies in creating the unique natural character of the ‘materials’ collection. HUNGARIAN POINT, A PARQUETRY DESIGN FLOOR WITH A DIFFERENCE This classical shape of a herringbone parquetry, called Hungarian Point is usually seen in a traditional waxed oak colour. By combining the different shapes of the plank size with the Hungarian point we create a floor with a modern, individual style. The end result is a classical floor pattern in a contemporary make over.

MY FAVOURITE: COOL MARBLES AND SPECIAL EFFECTS A marble floor with a twist Marbled floors stand for quality and luxury. Most marbled floors have a light appearance combined with a high Light Reflection Value. This gives a clean and clear appearance. The carrara marble design is printed at an angle on each of the rectangular tiles, in this way new combinations and line plays can be created. As such it creates floors that are classic, yet distinctly different. THOMAS EURLINGS Thomas is Senior designer at Forbo and has various design and consulting jobs in the interior finishes industry....

MY FAVOURITE: VINTAGE OAK REALISTIC AUTHENTIC WOOD The Allura collection contains a large range of wood designs including classic, contemporary and modern. The varieties offer excellent realism as they reflect the style and format of their natural inspiration, including the size and shape of the grain and plank. Allura has up to 14 different embossing structures, which all strengthen the visual of wood or stone underneath. Four of these embossing structures are designed in-register, they have a synchronous effect of structure on top and visual underneath. A knot becomes tangible and grains...

ROY SCHEPERS Roy is product manager at Forbo, responsible for the Luxury Vinyl Tile portfolio which is produced and stored in the Netherlands for world wide distribution. Next to the standard collection Roy is reponsible for tailor made product and bespoke designs. MY FAVOURITE: XXL FLOORING BECAUSE IT JUST MAKES A FANTASTIC FLOOR A technical achievement and all round performer The technique to make XXL plank formats exists allready for some time. At Forbo we have waited until we had the best of both worlds. A unique design proposition over the entire length of the plank and a dimensionable...