Vento pop - 3 Pages
exclusive and limited edition*
ORIGIN OF THE IDEA
WHY DID HE CHOOSE VENTO
Arturo Álvarez intends to honour pop art, because some of its values are the same and also a
source of inspiration. The defiance to remove materials from its usual context and to construct
different and distinguished elements. To transgress and to be rebellious in a time of lots of deep
changes, these values are also his, he identifies himself and admires them.
Precisely because it is a design that, brought to this concept, changes, fills up with selfconfidence
and rebelliousness, once applied the colours. Nearly in a magical way it changes in
a unique piece, transgressor, full of vitality and movement. A piece taken out of its standard
and neutral colours and turned into something completely new!
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