Shopping as an Aesthetic Experience.

Up-to-date shop construction demands materials of anelevated stylishness, which perfectly harmonize with the colours and forms used in modern architecture. At the same time, they are supposed to underline the individual “Corporate Styling” of the enterprise in a discreet but dis-tinct manner. Ceramic wall and floor coverings areabsolutely suitable to meet these requirements. Becausethe inexhaustible range of harmoniously matched colours, the variety of sizes and surface structures permitting cre- ative combinations as well as effective decorative elements ensure an unmistakable public presentation whose sym- pathetic flair attracts customers and motivates employees. 5 5